Who's in control?
Designing the future with humans in mind.
8:55 on Monday morning, and you’re running late for work. You get on the elevator, punch the close button a few times, and slowly the doors glide together as you catch your breath. But here’s the truth: The door close button doesn’t do anything. At least nothing pertaining to doors.
Behavioral design is informed by how the human psyche works, how we form habits and biases. And by designing with these in mind, you increase consumer trust in products and experiences.
These illustrations were accompanied with an article sponsored by EY. Based on companies understanding the psychological underpinnings of consumer anxieties, and the illusion of control in our environment.