The Studio Of Rishab Soni.

Sumira

Branding, Design
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  'Sumira', is a high street fashion brand based out of Delhi, India.    With a look that is fused with Western and Indian in­fluences, everything is made to order, in limited quanitites. Keeping quality at the highest of standards. As launch of their brand, I was asked to create a brand identity that would communicate to their market as a reveal of what is it to come.  The season Autumn was used as inspiration for the project. Autumn brings change and new beginnings, also using the logotype as an object in space a sense of depth was created which reinforced the idea of revealing something. 

'Sumira', is a high street fashion brand based out of Delhi, India.

With a look that is fused with Western and Indian in­fluences, everything is made to order, in limited quanitites. Keeping quality at the highest of standards. As launch of their brand, I was asked to create a brand identity that would communicate to their market as a reveal of what is it to come.

The season Autumn was used as inspiration for the project. Autumn brings change and new beginnings, also using the logotype as an object in space a sense of depth was created which reinforced the idea of revealing something.